MANE is a social platform for publishing and sharing cooking recipes. A home cook, a chef or a food blogger writes a dish down once, in a proper structure: a cover photo, step-by-step instructions, a list of ingredients, the cooking time, the number of servings and a difficulty level. From then on the recipe is a page that can be searched, filtered and sent to someone as a link.
What separates it from an ordinary recipe site comes down to one word: gamification. Points here are not decoration, they are the core of the platform. Signing up earns points on its own, the first recipes earn more than the ones that follow, and after that every like and every comment you receive raises the total. Those points then place you next to everyone else on four leaderboards — all-time, monthly, weekly and daily.
The problem is that recipe sharing usually happens on social networks, scattered and unstructured. A good recipe disappears into a story, gets buried in a group chat, scatters through the comments — and going back to find it later is close to impossible. MANE puts a recipe into an orderly format: time and its unit, servings, difficulty, category, cuisine, tags. That is what makes a recipe findable afterwards and comparable with other dishes.
For the author it is visibility and motivation. Unlike an ordinary post, a recipe does not get lost: people like it, comment on it and follow you, and each of those becomes points that show on your profile. Seeing your own place on a leaderboard is the simplest reason there is to finish writing a recipe.
Everything reads openly. The recipe list, an individual recipe page, the leaderboards and user profiles are all visible without signing in — anyone who opens a link can read the whole of the content. A Google account is needed only to add your own recipe, to like, to comment, to follow and to send a message.